In addition to web development/maintenance services, BlueCat can also assist with promoting your website or business through the management of Google Adwords® advertsing campiagns and Email marketing management.
As with SEO, there are plenty of companies who specialise in this type of work, but for the smaller business with a limited budget this can be an expensive and confusing area. We aim to keep it simple, cheap and friendly - nothing too fancy. Just use the Contact Form if you wish to learn more or discuss specific requirements.
Adwords Campaign Management
You know Adwords® - it's the system that displays relevant adverts next to your Google search results, on Youtube videos and many other places across the web.We can assist with setting up and managing an Adwords campaign for your site. This would include selecting relevant keywords, creating your advert(s), managing the campaign and reporting on results.
Other than the initial set up costs and a monthly management fee while your campaign is running, your campaigns can be run on an 'as required' basis - setting a budget and paying up-front for your adverts to keep appearing until your balance is exhausted, and topping up as required for however long you want the campaign to run. That means you can control just how much you spend and when you spend it. It's a great way to test the market, see if Adwords can work for you and move on to more specialised services should you wish to.
If you have a list of clients, suppliers, partners and other people interested in your business, why not make use of it by sending them regular, well formatted updates? Let them know about your latest projects, products or special offers. Allow people to subscribe to your Mailing List so they can receive updates too.
We can assist, by setting up Mailing Lists, creating a 'newsletter' email template, creating and sending out your updates and reporting on each campaign's performance.
Other than the initial set up costs, you will just pay for each campaign - no contracts, no long-term commitments. That means you can control just how much you spend and when you spend it. It's a great way to test the market, see if Email Marketing can work for you and move on to more specialised services should you wish to.